Architecture is and has always been integral to the advancement of society. Throughout history and time, architects around the world have envisioned spaces artistically, finding unique solutions to complex problems in the built environment. Over time, technological advancements have led to an evolution in architectural styles and the visualization of buildings. Technology has both informed and enhanced the design process, allowing designers to identify issues and arrive at solutions more quickly and precisely. One of the latest advancements in architectural design includes the use of virtual reality and augmented reality environments to convey design intent.

Virtual Reality vs. Augmented Reality

What are the differences between virtual and augmented reality and how do those differences impact the design process?

Virtual Reality is experienced through VR headsets that completely fill the user’s field of vision with a display. By replacing the user’s entire surroundings, they can physically experience and interact with a space. When used in the field of architecture, this enables architects to design entire rooms with elements such as wayfinding, scale, depth, and lighting. These rooms can then be personally experienced and “walked-through” by a client.

Augmented Reality, on the other hand, adds a virtual layer to the real world—the user’s field of vision stays the same but has a few virtual additions. For an architect, this means renderings can easily be experienced in a real-life setting. Augmented reality is often used through 3D visualization software on a smartphone or tablet, which enables architects to translate their creative vision easily and accurately to clients and stakeholders.

During the design process, virtual and augmented reality go beyond a typical rendering by predicting the emotional and behavioral impacts of a design. While renderings have always had the capability of visually communicating design intent, this new form of technology physically immerses users into a design concept; allowing them to experience a space before the design is finalized. Architects can now test behavioral elements of a design and correct problems that would normally go undetected until the building is complete.

Results You Can See

3D visualization technology is one of the many tools architects use to build consensus and excitement for a project. It creates an unmatched client experience by offering accurate insight into scale, depth, and spatial awareness. By providing clients with a unique immersive experience, they have a better understanding of the scheme, resulting in better decision-making on both ends.

Since 3D visualization technology provides results you can see, we’ve found this technology to help assist both public and private sector clients with the fundraising and approval process for capital campaigns and public bonds. Recently, KSQ Design used virtual reality technology to help The Peck School, a private K-8 school in New Jersey, visually communicate its plans to renovate the dining hall and academic buildings to attending families. This technology helped the school achieve resounding approval from parents, students, and the community.